What we’ve done
We’ve reduced the number of different technical specifications to make supplying creative simpler and more efficient. Now 80+ of our formats can be covered by seven aspect ratios.
Why we’ve done it
We work hard to overcome creativity being a barrier to Out-of-Home, these changes will make supplying creative for multiple formats, more straightforward, efficient and cost effective.
What it means
You get faster, simpler planning with easier access to every opportunity in our digital portfolio, so campaigns can achieve more impact, in more places, with maximum consistency across every screen.
Traditional bookings made under our previous specifications are unaffected and will play out as scheduled, but programmatic campaigns must adhere to new specifications from 11 May 2026.
