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Our business

What we do

Our business: what we do

We are the world’s largest Digital Out-of-Home media business. 

You’ll have used or seen our products, services and communication channels, even if you didn’t realise it was us, because they’re at the heart of communities in more than 80 countries across the world.

Our Founder, Jean-Claude Decaux, said that he would always, always use our advertising-based business to serve the community, and this is a key strand of our DNA today.

We’re really proud that 50p in every £1 of revenue is reinvested into the communities we serve, providing innovative, environmentally-responsible infrastructure and services designed to make cities better for everyone. 

Our communication channels help businesses grow and thrive, and help non-commercial organisations reach the widest possible audience for their important messages.  

If you join us, you will make a real difference, as some of our people explain below.

In return we are committed to ensuring you have a great career within an organisation that truly Chooses to Care for all our people. 
 

Defibrillators: bringing free of charge life-saving street furniture to the UK’s cities

Working with The Community Heartbeat Trust, we’ve installed Communication Hubs with integrated defibrillator units into 11 UK cities. Read more here. 

This partnership between the Community Heartbeat Trust and JCDecaux UK is bringing greater access to on-street defibrillators and have already been used many times by the public to try to save a life.
  Martin Fagan National Secretary, The Community Heartbeat Trust
We’ve worked with a number of partners, including the incredible Community Heartbeat Trust, to install and grow the defibrillator network across the country. Bringing these committed and determined parties together, with a team from both inside and outside JCDecaux, and working towards one goal to make the defibrillator project a reality is something I’m very proud of. It has been really rewarding to move this project from the initial discussion and scoping phases to where it is now. We have units in the ground in multiple cities, all connected to the emergency services, and there have been over 130 defibrillator deployments nationally to date. To know that the work I do is already helping to save lives within the communities we serve is a quite incredible feeling, and we are not stopping here. Along with increasing the network of defibrillators, we are planning public awareness training as a free community service in cities where we have the units, making sure that as many people as possible from within those communities know where the defibrillators are, and how to use them. Nathan Still Partnership Director Telephony

Nurture: helping today’s entrepreneurs become the FTSE500 businesses of tomorrow

JCDecaux’s Nurture programme provides investment matching, campaign planning and data and marketing support for start-up businesses. The programme includes straightforward access to everything growing brands need to make the most of their Out-of-Home media investment – including matching that investment, to extend their message reach still further. Read more here.

Out-of-Home has proven to be an ideal medium for us. It’s supported our objective of building brand recognition, not simply with customers but also with existing and future partners and suppliers. Furthermore, it’s delivering lower funnel results. We saw website visits increase by more than 40%, boosting customer acquisition and card sign ups by over 80%. Combining brand and performance marketing has proven a great success for our business.  
  Ceren Eremsoy Dilber Head of Marketing, Debite
In my role I am responsible for planning the more complex campaigns for those customers who book directly with us. I love the fact that I have so many tools at my disposal to build perfectly tailored and targeted campaigns. I use these tools to build audience profiles and identify the best advertising sites we have to reach those audiences, creating a bespoke, data-driven Out-of-Home advertising plan that makes the most of campaign investment by reaching the exact audience required. Alison Beinart Campaign Planning Partner

Using our media channels to ensure equal access to important messages for everybody

YoungMinds, the UK’s leading mental health charity for young people, wanted to reassure students returning to school after 2021’s lockdown. They turned to Out-of-Home to ensure that messages from their online community, designed to provide that reassurance, would be seen by the greatest number of this group as possible. Read more here. 
 

We are delighted to be working with JCDecaux UK to use their Digital Out-of-Home channels and hope that the campaign will help young people on the day itself, and also encourage those who need further information and advice about their mental health to visit our website.
  Tom Madders Director of Communications & Campaigns, YoungMinds
The campaign concept was actually my son’s brainchild – we were chatting over breakfast about how he felt about going back to school after lockdown, and he suggested it would be nice to see messages of support on JCDecaux screens. Taking this one comment from a small spark of an idea out to market, and finding a fantastic brand that wanted to collaborate with us to bring the idea to life, was a great reminder of the potential of Digital Out-of-Home as a real power for good, and the inspiring responsibility that we at JCDecaux have to make this happen. I’m a massive advocate for young people’s development and mental health outside of work, so bringing this into work this way – it felt like a collaboration and a campaign that really made a difference. Steve Moore Commercial Sales Manager

Making important messages as accessible as possible by reaching the right people directly

Because our media channels reach everyone, including those in under-represented communities, they are a powerful way to ensure equal access to important messages. And they can also be tailored to improve the ease of that access, which the British Red Cross did very effectively with its important campaign addressing vaccine hesitancy with a message in four languages, in addition to English. Read more about the campaign's impact. 

The campaign ensured equity of access to our message. Importantly, it also provided an additional level of context and relevance for our key target groups by displaying the message in four different languages. This additional level of contextual targeting made the campaign even more powerful, relevant and likely to attract attention, as well as, crucially, being more accessible for those groups we needed to reach. Zoë Abrams Executive Director, British Red Cross
In Campaign Management we work as part of an extensive multi-functional team to ensure that the correct advertising copy is playing at the right location, bringing the agreed campaign plan into the real world in front of the right audience. In the case of this British Red Cross campaign, we were sent tactical scheduling instructions so we could build rules in the content management system which ensured that the correct language version, or versions, of the campaign were scheduled on the correct sites. It’s really good to know that the work we do helps to make a difference to a campaign’s impact by ensuring the right people see the right message at the right time. Kirsty Macfarlane Associate Director - Commercial Operations

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