The Digital Academy
This eLearning series and Masterclass programme was designed for digital planners and brand owners to understand the impact the Public screen can have on your media campaigns from the top, to the bottom of the funnel.
72% of marketing investment is now digital, the IAB includes Digital Out-of-Home and Video On Demand as digital channels. When speaking to brands and agencies, they wanted to learn more about those channels’ latest digital capabilities. The Digital Academy eLearning series helps build that knowledge in a thought-provoking and actionable way.Rajvi Kantaria Director of Marketing
What you can expect
The Digital Academy consists of 14 eLearning modules. It is designed for stakeholders who are involved in any part of the brand or digital media decision-making process, looking for the latest research, insights and case studies to plan, optimise and measure integrated campaigns more effectively.
I really enjoyed the Masterclass. The course had a nice feel and pace to it with easy to understand chapters. The case studies were thought-provoking, relevant and brought the whole course to life. Thank you!Digital Academy Graduate
New module: Language of the CFO
Due to popular demand, CityAM award-winning analyst Ian Whittaker presents our latest masterclass. You’ll learn a new way to frame your argument for brand investment and three actionable tactics you can use for success in the Boardroom.
Ian Whittaker’s content is very engaging, detailed and very relevant to live conversations. Marketeers need to understand how to talk data, proof and CFO language.Pandemic: Pause or Play customer feedback
Meet our host
Niamh O’Mahony is our content writer and presenter of the Digital Academy. Niamh is a performance-driven digital and traditional marketing professional with in-depth experience in campaign planning across TV, SEO, PPC, Social, content and CRM, working with brands such as Paddy Power, Ryanair and News UK.
Niamh’s experience across brands and agencies has been invaluable to us in creating this eLearning series. We continue to work with Niamh and our customers to evolve the content to make it relevant to current business challenges.Rajvi Kantaria Director of Marketing
A chance to rethink and reinvent
The Digital Academy is based on the book P² + C = 5 by Justin Gibbons, a leading researcher and media planner. Justin is a founding partner of Work Research, a company which specialises in understanding the changing nature of brands, media and consumers. Prior to setting up Work Research, Justin spent seven years at PHD Media where he pioneered the world’s first use of fMRI scans to explore the neurological responses to different media.
P² + C = 5 is the formula for better advertising and is made even more important by the Covid crisis. Post Covid should be a ‘new different’, a chance to rethink and reinvent how we think about marketing.Justin Gibbons Leading researcher and media planner
Graduate testimonials
I have gained a deeper understanding of how digital Out-of-Home used with social (Two Screen Future) can impact each stage of the brand funnel through case studies and the methodologies used to measure the impact.
I really enjoyed the Masterclass. The course had a nice feel and pace to it with easy-to-understand chapters. The case studies were thought-provoking, relevant and brought the whole course to life. Thank you!
Loved the simplistic approaches taken to explain each element, especially around programmatic and digital Out-of-Home and the data sources we could employ.
Really interesting insight. Love the case study module.