Video profile-based dating app The Sauce used Out-of-Home media to raise awareness amongst a substantial audience and, by including a QR code on the posters, enabled activation through immediate app downloads.
The campaign delivered substantially more than anticipated, cementing The Sauce as a recognised player in the dating app space. It raised exceptional levels of awareness, leading to an organic search increase of 30,000 during the campaign. The QR codes led to 6,000 people downloading the app directly from the poster sites, while also underpinning The Sauce's brand ethos as an innovative, customer-focused business.
We were absolutely delighted with our first Out-of-Home campaign, which delivered substantially more than we expected in terms of both number of consumers reached, and results achieved... We plan to invest in OOH again... to build on the increased opportunities this initial campaign created for us.Emma Clark Co-Founder, The Sauce
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Priming: the Public and Private Screens working in partnership
Green search engine Ecosia used Out-of-Home media as part of an integrated brand campaign to drive awareness, consideration and use. Every new Ecosia user enables the brand to plant more trees where they're needed most. The campaign, which ran in 12 European cities in the UK, Germany, France and the Netherlands, coupled location specific, hyper-relevant messages with consistent brand imagery to make the most of the power of context while also growing brand awareness overall. Ecosia saw significant increases across all key measures, even overtaking challenger brand competitors on brand awareness.
OOH has been a true force for good for Ecosia during this campaign. Thanks to its success, awareness of the Ecosia brand has increased, which in turn has increased consideration, and encouraged new users to join Ecosia. The result is that we’ll be able to keep scaling our mission to plant trees where they’re needed most, regenerating forests around the world, which is vital in the face of the climate emergency.Hannah Wickes CMO, Ecosia