NURTURE

Spill

Spill needed to create higher levels of background brand awareness for their remote therapy and wellbeing platform, as well as encouraging people to view therapy as beneficial to everyone. The multi format OOH campaign generated an eight-fold increase in proactive business enquiries, and a 300% increase in web traffic. These outstanding results continued even after the campaign had finished. 

"As a result of our campaign, business enquiries and web traffic increased dramatically and remained at these higher levels, even after the campaign had finished."
Will Allen-Mersh, Partner, Spill

Minor Figures

Minor Figures produce innovative, plant based coffee products for coffee lovers.  The brand used standard and programmatic Out-of-Home media during lockdown to pivot the business, as the direct-to-retailer coffee supply business disappeared during that time, but direct-to-consumer online and retail sales soared.

OOH raised awareness in front of consumers craving ‘coffee shop moments’, driving a web traffic increase of several hundred percent, and more than doubling the retail rate of sale. Following this first campaign, Minor Figures have gone on to be regulars on JCDecaux channels.

"Overall, the campaign drove an increase of several hundred percent for our web traffic, and our retail rate of sale more than doubled. We are planning more activity going forward. In addition, the campaign enabled us to leverage more retailer relationships: since the campaign we have been stocked in 300 Waitrose stores. The first question buyers ask is how you as a brand will bring more customers to their store, so it’s both exciting and reassuring for them to see something so visual which we’ve already invested in, building our brand in front of consumers."
Ben Vear, UK Head of Sales, Minor Figures

Superscript

Digital-first insurance start-up Superscript worked with JCDecaux's Nurture programme to build brand awareness and trust within the world of insurance, a very traditional business sector.

Access to robust data to optimise site selection, and Nurture's investment-matching scheme for start-ups, enabled Superscript to make their OOH media spend work as hard as possible. The multi-channel campaign drove success in all key measures, with even greater uplifts in London, the only region where OOH was part of the Superscript media mix. 

"The results were remarkable. OOH was part of a multichannel brand campaign that delivered a surge in website traffic, brand search, customer acquisition and brand awareness, with an even greater uplift in London - the only region where we used OOH to complement other channels."
Mai Fenton, CMO, Superscript