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JCDecaux Community Channel

My whole career has been driven by a constant desire for excellence, and an obsession with always, always using our advertising based business model to serve the community. Jean-Claude Decaux

The JCDecaux Community Channel is a UK initiative where community-based organisations can apply for time on our public screens for not-for profit causes.

 

As an organisation, since the first bus shelter was built in 1964, we have always strived to enhance the public spaces we work and live in, and ensure that Out-of-Home is a medium that can be a true force for good.

 

JCDecaux Community Channel

Providing services

Our products are designed to benefit everyone who comes into contact with them.

 

For the public, we provide street furniture and technology that enhances the everyday. For our advertisers, we offer powerful communication channels for their brands. And for our partners, it’s about delivering services that benefit the community. We work with our partners to invest in cities and other public spaces, such as transport and shopping hubs, where people congregate. These services are tailored to the individual requirements of each partner. 
 

Tailored products

Portrait of Britain

For the last five years, we have partnered with the British Journal of Photography to celebrate the many faces of modern Britain by bringing portraits to our UK screens.

 

Each year, the British Journal of Photography invites the public to submit portraits of people in their community. The exhibition showcases 100 winning photographs across our network of digital screens in roadside, rail and retail environments. The winning photographers have their portraits seen by millions of people as they embark on their everyday journeys, brightening up their commutes and embedding their work in the consciousness of people across the length and breadth of the UK.

Supporting communities

We strive to bring change to the cities we operate in. We work with our partners to help make their communities vibrant and inclusive.

 

Brightening up Princes Street

For the last five years, we have partnered with the City of Edinburgh Council to offer local school children the chance to light up Princes Street in Edinburgh with their festive card designs. Every year, hundreds of pupils from across the city enter the competition and the winning designs are displayed on our digital bus shelter screens.
 

It must be really exciting for the pupils and their families to see their designs on show for the public and all the entries deserve special mention. I’m delighted JCDecaux UK are once again promoting the cards on the digital bus shelters in Princes Street - it will definitely bring festive cheer to shoppers! Cllr Alison Dickie, Vice-Convener of The Education, Children and Families Committee

Helping our partners help those in their communities

Street Link is a charity, supported by the Mayor of London, which enables members of the public to connect rough sleepers with services that can help them. We were proud to work with them on a campaign comprising traditional Out-of-Home networks along with touchscreen technology in our brand-new communications hubs to help raise awareness, encourage donations and reach homeless people themselves with accessible information on services which could help them. 

Support from JCDecaux for the Street Link initiative helped us connect many more members of the public, and homeless people in need of help, with Street Link services... Such a comprehensive cross-capital presence over the Christmas period, when significant numbers of people are regularly out and about, and when weather and temperature makes sleeping rough even more risky, ensured that we could maximise the amount donated while also providing the greatest possible number of rough sleepers, a very difficult group to reach at scale, with signposting to support services available to them. Spokesperson Greater London Authority

Find out more, download the case study