Our digital footprint is unrivalled in Great Britain, delivering a market leading 42% of all digital impressions - equal to 2.7bn impressions every week.
Route is the Joint Industry Currency providing Great Britain’s Out-of-Home medium with audience data for adults aged 15+.

Source: R60, Digital at 100% SoT, Default Creative Lengths
Lumen analysed their Out‑of‑Home attention database to understand how long people look at ads in different environments.
Using Lumen’s attention model, we can compare how long people look at OOH screens per environment. JCDecaux UK delivers higher attention than competitors, showing our premium environments keep eyes on brands for longer and lead on attention quality.

Route 60: JCDecaux UK vs industry average
Route 60: JCDecaux UK vs industry average
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