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46% of UK flyers are aged between 18-34
7in10UK flyers arrive at the airport at least 2-3 hours prior to departure
1in4UK flyers spend £200+ while at the airport
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As global leaders in airport advertising, our portfolio includes the most prestigious airports in the UK. We are present in the UK's busiest aviation hubs, offering advertisers a unique opportunity to connect with a highly sought after audience in an emotive environment.

 

Airports represent the gateway to freedom. There’s the absence of real time, the joy of spending like it’s Monopoly money, and the promise of a get-away-from-it-all break.

Katie Leahy

Travel Columnist, The Telegraph

A luxury retail destination

Shopping has always been synonymous with airports, where passengers are in a ‘millionaire’s mindset’. 

During the 'golden hour' before boarding a flight, passengers are more open-minded to try new products and want to treat themselves. Heathrow’s luxury retail areas are often likened to Bond Street, and was awarded World’s Best Airport Shopping 2020 (Skytrax Awards).

63% of UK flyers do not pre-plan their purchases at the airport
40% of UK flyers feel more at ease purchasing luxury items at the airport over other retail venues

 

 

T2 Couture Totems, Heathrow

A walk through Terminal 5 is like a stroll down Paris’ Rue St. Honore or Rodeo Drive in Beverly Hills, with Burberry, Bulgari, Smythson and Prada all there.

Simon Neville

 City Editor, The Guardian

Business Lounge iVisions, Heathrow

A global business hub

Our portfolio serves almost half of all business air travel in the UK.

Our airports have an array of award-winning business passenger services, such as lounges, fast-track and the exclusive First Wing at Heathrow T5, making business travel a smooth, seamless experience for key business decision makers. Brands advertised in the airport are perceived to be global, trustworthy, successful and innovative.

32% of UK passengers are business flyers
68% of UK business flyers purchased the advertised good/service post airport advertising exposure

While Zoom might replicate much of the experience of an in-person chat, for many businesspeople there’s nothing quite like seeing clients in person, especially when building relationships, hashing out the finer details of a sensitive deal or understanding how a business works from the inside.  

BBC Worklife

August 2020

Audience

The airport audience is made up of the most influential and affluent UK individuals, with 43% of Heathrow passengers high income earners.

 

Our airports also serve many business leaders, with 1 in 3 of Heathrow passengers being business influencers. While in the airport, passengers are in a heightened state of alertness and are open to new ideas and information.

T5 Welcome to London, Heathrow

Presence

Our national airport coverage includes advertising opportunities in the most prestigious terminals in the UK, ranging from global hub airports to exclusive private terminals used by UHNWIs.

Our portfolio includes:

  • London Heathrow
  • Heathrow Rail
  • Edinburgh Airport
  • Skyports London

 

World class digital Out-of-Home technology

Our continued investment in our airport digital portfolio, ensures that our state-of-the-art technology offers full motion, dynamic capabilities at key locations across all terminals. 

We ensure our products are designed to complement the airport environment, such as unmissable Runway iVisions at Edinburgh Airport and the mesmerising T5 Immersion, creating a 'trompe l’oeil' effect in the walkway to the First Class Lounge.

Source: Global Airport Research, Ipsos for JCDecaux (conducted Oct-Dec 2023)