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FORCE FOR GOOD. Business built on sustainable principles
My whole career has been driven by a constant desire for excellence, a strong emphasis on design and an obsession with always, always using our advertising based business model to serve the community.Jean-Claude Decaux
SOCIAL IMPACT explainedOut-of-home advertising can be the heartbeat of a city, creating inspiring cityscapes that brighten and enrich people’s lives. JCDecaux media is part of the community, embedded in the heart of the places people congregate, such as city centres, shopping malls and rail stations.
Our media funds public amenities including bus shelters, bins, benches, street lighting, public toilets, information displays, Wi-Fi and device charging stations.
So we are committed to ensuring that our business creates a ‘Force For Good’, and the Social Impact programme has been established to bring this commitment to life. Social Impact opens up our brand-safe, accountable channels to run proactive campaigns that address, and positively influence, environmental and social challenges and make a difference to the communities we serve.
Consumers want to see this inspirational work, and JCDecaux provides an environment to showcase it, at the right time and place, to the right audience.
POSITIVE IMPACT advertising solutionsFour 'clean air zones' installed within advertising sites in Marylebone Station, helping to tackle air pollution and BNP Paribas, Chiltern Railways, Airlabs and JCDecaux worked in partnership to install air filters inside advertising columns in Marylebone Station.
The ground-breaking project married technology and media and became the ideal showcase to demonstrate how everyone benefits from positive brand actions, from consumers to businesses.
BNP Paribas has integrated the UN SDGs into its business globally and as part of this is committed to developing solutions which contribute to the long-term sustainability of our cities. Where we have an opportunity to partner with our clients, start-ups and the local community to make an immediate, positive impact we should take it, and that’s just what we’ve done here. We hope that our employees, clients – many of whom use Marylebone station daily – and local community will benefit from the clean air zones.Anne Marie Verstraeten, UK Country Head, BNP Paribas