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P² + C = 6

 

Justin Gibbons’ latest book called P² + C = 6, offers a new formula for successful media planning in the cookieless future. Research shows that without cookies, Online ads become half as effective. This research is a marketer’s guide to the New Different and its key challenges, offering new evidence and new ideas.

 

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The Moment for Trust

 

34% of consumers say they trust the brands they use, but 81% say trust is a deciding factor in their purchase journey. This discrepancy means Trust is now at the top of every marketer's agenda. 

 

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Staying On

 

A collaborative study between seven industry contributors, drawing on 65 post-lockdown campaigns proves Out-of-Home is still delivering big results for brands continuing to advertise during times of uncertainty.

 

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The Moments of Truth

 

A landmark three-stage research study by JCDecaux UK, Clear Channel and Posterscope proves moments and content relevance in digital Out-of-Home campaigns increase uplift by +17%.

 

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