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System 1 Partnership: The new model for testing OOH creative

In partnership with System1, we've developed a new model for testing OOH creatives. Empowering brands to elevate their posters by analysing attention, emotion, and brand fluency.

 

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Location Matters for MMM

Discover the game-changing impact on OOH’s performance by integrating location data into MMM. ​

 

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The Portal to Cities

Our latest research showcases key insights into UK rail mobility, audience behaviour and actions after seeing Rail Out-of-Home. With over 60% of all online spending done outside of the home and 91% of the UK population using Rail at least once a month, highlights the importance of Rail being on your media plans to target crucial audiences.

 

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The Point of Search

'The Point of Search' is a collaborative research study conducted by Clear Channel UK, Global, JCDecaux and Posterscope looking into consumer behaviours around search, the findings were presented at an online event held on 26 January 2023.

 

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The Point of Search

The Power of Towers: The Science of Big

Our latest research unveils a simple formula showcasing how The Power of Towers delivers for brands, adds weight to the two-screen future and reveals that The Towers complement digital 6-sheet campaigns by boosting spontaneous recall by 10 percentage points.

 

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P² + C = 6

 

Justin Gibbons’ latest book called P² + C = 6, offers a new formula for successful media planning in the cookieless future. Research shows that without cookies, Online ads become half as effective. This research is a marketer’s guide to the New Different and its key challenges, offering new evidence and new ideas.

 

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The Moment for Trust

 

34% of consumers say they trust the brands they use, but 81% say trust is a deciding factor in their purchase journey. This discrepancy means Trust is now at the top of every marketer's agenda. 

 

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The Moments of Truth

 

A landmark three-stage research study by JCDecaux UK, Clear Channel and Posterscope proves moments and content relevance in digital Out-of-Home campaigns increase uplift by +17%.

 

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