Travel, dining and retail hubs
Rail has become an increasingly popular mode of transport, with passenger numbers doubling over the past ten years.
In recent years we've seen the biggest investment in rail since the Victoria era. As a result, UK rail stations have become public powerhouses, delivering multi-purpose destinations, which encompass shopping, dining and leisure facilities.
Our strategy is to create stations that are destinations in their own right, providing great places for people to meet, eat, shop and travel.Hamish Kiernan Director of Retail, Network Rail
Affluent and upmarket, the rail commuter audience is highly desirable for advertisers.
Station dwell time is increasing, which provides unique opportunities for deeper engagement with this audience.
We’re continually investing in our leading rail media portfolio, with state-of-the-art digital technology in the UK’s busiest stations and terminals.
Our media is best-in-class, offers full motion capabilities and includes Motion @ Waterloo, the largest indoor digital advertising screen in the UK. Our portfolio delivers a combination of dynamic digital, classic Out-of-Home brand building and experiential opportunities, providing unbeatable scale and reach UK wide.
Motion @ Portfolio
Perfect placement for ultimate engagement. The flexibility, technical capabilities and creative scope of these premium screens ensure audiences experience Out-of-Home’s most innovative, involving and memorable campaigns.
Our Transvision channel covers the busiest rail hubs nationwide, with screens targeting passengers on the main concourse. The network offers a wide range of dynamic, flexible, creative possibilities, including real-time event or environment-based updates, immediate consumer interactivity via mobile devices, social media feeds or simply spectacular full motion display.
Our rail channel spans the length and breadth of the UK, including over 750 digital 6-sheets across 150 high-footfall stations.
Source: *ResearchBods/JCDecaux Sentiment Tracker; **Route 37