Rail Advertising

BusiestUK rail stations

100mannual passengers across our portfolio

19 minutesaverage station dwell time*

0

CONTACT SALES

We are the leader in digital Out-of-Home at rail stations across the UK, delivering 93% of digital impressions. We are present in the UK's busiest travel hubs, perfectly placed for advertisers to connect with this affluent, time-pressed audience.

DIGITAL OUT-OF-HOME AT UK RAIL STATIONS

Discover The Portal to Cities

Travel, dining and retail hubs

Rail has become an increasingly popular mode of transport, with passenger numbers doubling over the past ten years.

In recent years we've seen the biggest investment in rail since the Victoria era. As a result, UK rail stations have become public powerhouses, delivering multi-purpose destinations, which encompass shopping, dining and leisure facilities.

30% eat/drink something in the station*

London St Pancras

Our strategy is to create stations that are destinations in their own right, providing great places for people to meet, eat, shop and travel.
Hamish Kiernan
Director of Retail, Network Rail

Audience

Affluent and upmarket, the rail commuter audience is highly desirable for advertisers.

However, people use the train for a variety of reasons aside from just commuting to their place of work, with 43% travelling to restaurants/bars and 52% travelling to go shopping.

Station dwell time is increasing, which provides unique opportunities for deeper engagement with this audience.

82% say Rail connects them to all the essential areas of the city

70% commute to work via rail

Digital 6-sheet, Wimbledon station

Product formats

We’re continually investing in our leading rail media portfolio, with state-of-the-art digital technology in the UK’s busiest stations and terminals.

Our media is best-in-class, offers full motion capabilities and includes Motion @ Waterloo, the largest indoor digital advertising screen in the UK. Our portfolio delivers a combination of dynamic digital, classic Out-of-Home brand building and experiential opportunities, providing unbeatable scale and reach UK wide.

Motion

Perfect placement for ultimate engagement. The flexibility, technical capabilities and creative scope of these premium screens ensure audiences experience Out-of-Home’s most innovative, involving and memorable campaigns.

London Waterloo

Birmingham New Street

Transvision

Our Transvision channel covers the busiest rail hubs nationwide, with screens targeting passengers on the main concourse. The network offers a wide range of dynamic, flexible, creative possibilities, including real-time event or environment-based updates, immediate consumer interactivity via mobile devices, social media feeds or simply spectacular full motion display.

Glasgow Central

Reading

London Blackfriars

Digital 6-sheets

Our rail channel spans the length and breadth of the UK, including over 950 digital 6-sheets across over 200 high-footfall stations.

Clapham Junction

Manchester Piccadilly

Sheffield

Source: *Network Rail - Passenger Insights December 2024; **YouGov Profiles 2023; JCDecaux Global Rail Survey 2023 (UK) - June 2023

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Why is train station advertising effective?

Train station advertising reaches audiences frequently throughout their daily routines. Because many passengers use the same routes regularly, rail advertising can deliver repeated exposure that helps improve campaign visibility and brand recognition. JCDecaux rail advertising campaigns help brands reach audiences in high-footfall transport environments across the UK.

How does rail advertising work?

Rail advertising places brand messages throughout train stations using a combination of traditional and digital formats. Campaigns can be delivered nationally, regionally or at selected stations depending on the target audience. JCDecaux helps advertisers plan rail advertising campaigns that align with campaign objectives, audience profiles and location strategies.

Which train stations are best for advertising in the UK?

The best train stations for advertising are typically those with high passenger volumes, strong commuter audiences and significant dwell time. Advertising in major railway stations enables brands to connect with consumers throughout their daily journeys and reach audiences at scale. At JCDecaux, we are the leader in digital Out-of-Home at train stations across the UK and we help brands reach passengers in some of the UK's busiest and most prominent train stations using premium digital and Out-of-Home advertising formats.

What audiences can brands reach through train station advertising?

Train station advertising can help brands reach a broad mix of commuters, B2B decision-makers, shoppers, tourists and leisure travellers. Because rail passengers often travel regularly on the same routes, train station ads can deliver consistent exposure and reinforce brand messages over time. JCDecaux works with advertisers to create rail advertising campaigns that connect brands with audiences across key transport routes across the UK including Network Rail, Greater Anglia, Govia Thameslink Railway (GTR), South Western Railway, South Eastern, East Midlands Railway, Great Western Rail, Chiltern Railways, Merseyrail, Avanti West Coast and more.

Can rail advertising deliver national coverage across the UK?

Yes. Rail advertising can support both regional and national campaigns by giving brands access to audiences across multiple train stations and transport hubs. JCDecaux, the leader in digital Out-of-Home at rail stations across the UK, helps advertisers plan train station advertising campaigns that combine broad reach with strategic location selection, enabling brands to engage commuters across the UK.

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