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JCDecaux joins senior NHS Communications professionals to discuss 'Future-proofing Communications' within the NHS's 70th year
JCDecaux's Gerard North and Jack Wilkinson joined a wide range of other communications professionals to discuss 'Future-proofing communications in the modern NHS' as part of the three-day NHS Confederation event held in Manchester this week (12th - 14th June).  

In addition, delegates were welcomed to the event via lamp post banners in the immediate vicinity of the convention complex. 
 
Banners courtesy of JCDecaux outside the venue for NHS Confed 2018
The communications conference, during which Jack and Gerard held a comms masterclass, took place on June 12th. The main Confed conference and exhibition on 13th / 14th June featured speakers including HRH The Prince of Wales, appearing via videolink; Health Secretary Jeremy Hunt; and the Chief Executive of NHS Improvement Ian Dalton. The event overall not only looked back on the last 70 years of NHS successes, but also addressed potential challenges and opportunities for the next 10 years, as the organisation continues to evolve. 

JCDecaux presented on how use of data and insight, coupled with compelling creative, is proven to deliver effective behavioural change for both public and private sector organisations. The business's stand at the Confed exhibition showcased best practice case study examples.

Featured case studies can be downloaded from the link below. 


 

Published in Corporate