The new contract - in addition to advertising opportunities at Cabot Circus shopping mall and at Bristol Temple Meads station – created Channel Bristol – enabling brands to ‘own’ the communications’ channel across the city.
Wriggle, the Bristol-based food and drink app and online platform is a launch advertiser on JCDecaux’s new portrait digital screen channel in Bristol City Centre – part of a wider Outdoor advertising campaign that includes large-format roadside billboards.
The new channel of 18 double-sided digital screens goes live this week and in their first ever advertising campaign, Wriggle invites Bristolians to “Begin Your Foodventure” and find food deals near them.
Nurture is JCDecaux’s referral-based programme which helps start-ups achieve scale by generating brand fame and familiarity through Outdoor advertising. Wriggle, launched in Bristol in 2014, enables people to discover the best local food and drink from independent restaurants, cafes and bars online and through its mobile application.
Wriggle, the Bristol-based food and drink app and online platform is a launch advertiser on JCDecaux’s new portrait digital screen channel in Bristol City Centre – part of a wider Outdoor advertising campaign that includes large-format roadside billboards.
The new channel of 18 double-sided digital screens goes live this week and in their first ever advertising campaign, Wriggle invites Bristolians to “Begin Your Foodventure” and find food deals near them.
We want to build our brand and drive awareness of Wriggle’s unique offer - and this new channel of Out-of-Home screens will deliver that message to our audience in the heart of Bristol. As a digital company that launched four years ago, it was fantastic to work with JCDecaux’s Nurture team to take our business to the next level – and invite even more people to start their Foodventure using digital Out-of-Home.Rob Hall, Founder at Wriggle
We are delighted to be able to partner with Bristol City Council. The new Channel expands our commitment to building a digital communication channel in one of the country’s key cities. By upgrading advertising sites in the Cabot Circus shopping mall and installing new digital screens at Bristol Temple Meads station, this expanded network will create an even stronger offer for advertisers seeking to reach a diverse audience that frequent the vibrant city of Bristol.Spencer Berwin, Co-Chief Executive Officer at JCDecaux