DOOH now reaches 69% of ABs in the UK and 68% of all adults in London each week.
JCDecaux remains the largest contributor representing nearly half of the viewed impressions with a weekly UK reach of 32% and 50% reach of Londoners.
The increasing scale and reach that DOOH offers marketers, combined with flexibility and accountability has been a reason for growth in the sector underpinned by its power to build brands. Les Binet, Head of Effectiveness at Adam & Eve DDB, demonstrated at JCDecaux’s IAB Digital Upfronts, a doubling of the effectiveness of OOH over the last three years as digital penetration in OOH has continued to grow.
As part of its mission to reach #onebillioneyeballs each week, JCDecaux has made a number of significant additions to its digital portfolio, including the completion of its National Towers Channel on roadside, the LDN channel on TfL bus shelters and the expansion of the Motion large-format, full-motion portfolio on Rail.
JCDecaux remains the largest contributor representing nearly half of the viewed impressions with a weekly UK reach of 32% and 50% reach of Londoners.
The increasing scale and reach that DOOH offers marketers, combined with flexibility and accountability has been a reason for growth in the sector underpinned by its power to build brands. Les Binet, Head of Effectiveness at Adam & Eve DDB, demonstrated at JCDecaux’s IAB Digital Upfronts, a doubling of the effectiveness of OOH over the last three years as digital penetration in OOH has continued to grow.
The latest Route data release shows that the digital Out-of-Home industry has really come of age – it’s a big reach, brand-first medium delivering almost two thirds of all adults in the UK each week. DOOH offers the best of both worlds – it provides the reach and scale needed for brand-building and the digital capabilities that enhance creativity and effectiveness. It’s brand safe, accountable and transparent - it puts brands first as outlined in the BranDO charter for DOOH.Dallas Wiles, Commercial Director at JCDecaux