JCDecaux remains the largest contributor representing nearly half of the viewed impressions with a weekly UK reach of 32% and 50% reach of Londoners.
The increasing scale and reach that DOOH offers marketers, combined with flexibility and accountability has been a reason for growth in the sector underpinned by its power to build brands. Les Binet, Head of Effectiveness at Adam & Eve DDB, demonstrated at JCDecaux’s IAB Digital Upfronts, a doubling of the effectiveness of OOH over the last three years as digital penetration in OOH has continued to grow.
The latest Route data release shows that the digital Out-of-Home industry has really come of age – it’s a big reach, brand-first medium delivering almost two thirds of all adults in the UK each week. DOOH offers the best of both worlds – it provides the reach and scale needed for brand-building and the digital capabilities that enhance creativity and effectiveness. It’s brand safe, accountable and transparent - it puts brands first as outlined in the BranDO charter for DOOH.Dallas Wiles, Commercial Director at JCDecaux