Geneva Tourism Board launched an interactive ‘cycle challenge’ at Canary Wharf as part of an experiential advertising campaign with JCDecauxLive.
By cycling on two bikes, consumers were challenged to power a fountain installed in the dock behind for the longest time. The highest scorers would win an ‘Amazing Weekend’ for two in Geneva.
The experiential activity invited consumers to consider Geneva as a weekend break and encouraged them to the use the hashtag: #jet2geneva and visit the website to enter the competition online.