The Royal Bank of Scotland is taking over the Immersion Zone at Waterloo Station as part of a high impact Outdoor campaign to reach consumers and drive awareness of the new NatWest mobile banking app.
Planned and booked with JCDecaux Innovate by ZenithOptimedia and Meridian, the campaign will run for two weeks, immersing commuters with a vibrant display at Waterloo Station as it prompts them to download and “Tap Tap Swipe” with the new app.
The campaign comprises several eye-catching wraps along the 71 metre long Waterloo Immersion Zone walkway, with creatives deployed on the seven digital 6-sheet screens. In an Outdoor first for the brand, RBS has also launched JCDecaux’s state-of-the-art, 40 x 3 metre digital screen, Motion@Waterloo, with destination-specific messaging, including "On her way to Waterloo, Julie took care of all her banking... ".
The campaign will reach over 2 million commuters per week at Waterloo station.