Refreshing commuters in London’s Victoria Station, Molson Coors deployed an experiential zone to offer samples of its Carling British Cider whilst entertaining commuters with live ice sculpting.
The event created brand awareness as commuters sampled the drink at the bespoke bar, while two metre tall blocks of ice were sculpted into replica Carling British Cider bottles and apples.
The campaign was planned and booked with JCDecauxLive by Kinetic.