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Outdoor Advertising in the UK's Leading Cities

Billboard Advertising Manchester

Manchester is vibrant, well-connected and a centre for music, football and enterprise. JCDecaux helps brands reach audiences across the city through premium billboard advertising locations.

Why advertise in Manchester?

Manchester is a commercial and entrepreneurial hotspot, making it a top location for billboard advertising. One of the country's most populous cities and boasting the second highest annual retail spend of any city in the UK, this gateway to the North is full of opportunities for brands to drive results and build consumer trust through the power of real-world media.

Home to five universities, Manchester also hosts a large student population - 46% of whom choose to stay and work in Manchester after graduating. This provides brands with the opportunity to reach young, high-value audiences in the real world with billboard advertising campaigns.

785kPopulation
#2 in the UKAnnual Retail Spend
51kStudents
149mWeekly Impressions
0
a daytime shot of the Manchester skyline

Discover our other top UK cities

Manchester: a centre of culture and enterprise

A key driver of the UK economy, Manchester attracts thousands of business owners and entrepreneurs every year; in 2025, it was home to 18 newly-registered businesses per 1000 people, more than any other city in the UK outside of London. Manchester is also world-renowned for its cultural contributions including music and football, helping to make it one of the UK's most visited tourist destinations by domestic and international visitors alike.

Billboard advertising in Manchester gives brands an opportunity to connect with these highly valuable and varied audiences across a range of thriving, high-impact environments. This includes busy city-centre streets and pedestrianised areas, transport hubs, and retail destinations.

JCDecaux Salford Arch billboard on a main road in Manchester

Why billboard advertising is effective in Manchester

an eco friendly bus shelter advertising site in Manchester

Manchester is one of the most well-connected cities in the UK, and JCDecaux's network of billboard advertising sites is positioned to reach people as they shop, relax, and travel using the city's major roads and public transport routes. As a trusted, real-world medium, launching a billboard advertising campaign is made even more effective in Manchester: 2025 YouGov Profiles Data showed that someone living in Manchester is +59% more likely to trust billboard advertising (versus the average UK adult). This trust extends to Manchester's sense of identity and community; +16% of residents believe that it's important to incorporate local language in billboard advertising campaigns, while 32% believe that community spirit makes the city special.

Out-of-Home advertising on Manchester Street Furniture

JCDecaux's premium digital Out-of-Home advertising network is concentrated along Manchester's busiest areas such as Piccadilly and King Street, delivering 26% more impressions per screen than any of our competitors. This includes 17 Communication Hubs equipped with life-saving defibrillators, provided for free to local communities.

A public defibrillator outdoor advertising site in Manchester

Greater Manchester

Superstructure billboard advertising in Manchester

The Trafford Arch

Located on the A56 and close to the world-famous Old Trafford Stadium, The Trafford Arch is a double-sided billboard advertising Superstructure and the first in the UK to span a major road at 46 metres long.

This iconic landmark is also known for being the start-point of the Manchester Marathon, which sees over 40,000 competitors set off each year.

The Trafford Arch, billboard advertising over a major road in Manchester during the marathon

The Salford Arch

This double-sided billboard advertising site stretches across six lanes of traffic at one of Manchester's busiest junctions, reaching inbound and outbound audiences.

Combined with the Trafford Arch, this site generates over 5.7 million weekly impressions.

 

The Salford Arch, billboard advertising over a major road in Manchester during the marathon

Tower billboard advertising in Manchester

The Manchester Towers

Located on Trinity Way, one of Manchester's major arterial roads, these Tower billboard advertising screens are unmissable to audiences travelling in and out of Manchester city centre.

JCDecaux billboard site The Manchester Towers

The Trafford Towers

These billboard advertising screens provide brands with high exposure to audiences as they travel through the iconic area of Trafford. With Towers situated on Chester Road and Trafford Road, these sites reach consumers as they travel between Manchester City Centre, Media City and Deansgate.

Sports Direct's quarter final World Cup ad on the Trafford Tower

Manchester National Drive

JCDecaux's network of digital billboard advertising screens, National Drive extends through Manchester and offers a powerful channel for large-scale brand messaging. Strategically positioned along the most high-impact routes, these digital 48-sheet posters are powered by audience data to provide brands with maximum visibility and deliver a combined 3 million weekly viewed impressions.

Learn more about our National Drive billboards here.

billboard advertising for uber eats on a main road in Manchester
A Berghaus Out-of-Home advertising billboard displayed in the Manchester Piccadilly station concourse.

Manchester Train Station Advertising

The largest and busiest train station in the city, Manchester Piccadilly Station is a major transport hub that welcomes over 37 million commuters and national travellers each year, taking them to destinations such as London Euston, Manchester Airport and neighbouring cities such as Leeds and Sheffield. Thanks to its retail and hospitality offerings, 56% of these passengers spend 15 minutes or more at the station, creating a high-dwell time environment that is ideal for billboard advertising. JCDecaux's premium billboard advertising network within the station takes advantage of this; sites are strategically located around the concourse and platforms, offering exciting opportunities for creative billboard advertising campaigns and generating a total of 10.4 million weekly viewed impressions.

This environment also offers a brilliant canvas for brands to advertise during key events on Manchester's packed cultural calendar, such as Berghaus for Oasis' world-famous nationwide comeback tour.

Why advertise in Manchester?

Manchester is a cultural icon of the UK and populated by a huge, varied audience that can be engaged with billboard advertising. It is the economic capital of the North, serving as a hub for commerce and enterprise that is home to global corporations as well as more new businesses than any city outside of London. Manchester also boasts a massive student population thanks to its five universities, with just under 50% of graduates choosing to stay and work after graduating.

What is the best way to advertise in Manchester?

The best way to advertise in Manchester depends on objectives, target audience and budget. Many of the world's leading brands use billboard advertising and Out-of-Home advertising to build awareness across Manchester's key commuter, retail, transport and city-centre locations. JCDecaux works with advertisers to choose the most effective outdoor advertising formats, offering billboard advertising opportunities across high-impact locations such as Manchester Piccadilly Station, the city's bustling pedestrian highstreets, as well as the A56, Trafford Road and Trinity Way main roads that connect Manchester with the UK.

How effective is billboard advertising in Manchester?

JCDecaux's network of billboard advertising sites is positioned to reach people as they shop, relax, and travel using Manchester's major roads and public transport routes. As a trusted, real-world medium, launching a billboard advertising campaign is made even more effective in Manchester: 2025 YouGov Profiles Data showed that someone living in Manchester is +59% more likely to trust billboard advertising (versus the average UK adult). This trust extends to Manchester's sense of identity and community; +16% of residents believe that it's important to incorporate local language in billboard advertising campaigns, while 32% believe that community spirit makes the city special.

*Source: Route 55, Experian, *within Manchester, YouGov 2025 Audience Profiles; Those who live in Manchester vs Nat Rep (more likely to than the average UK adult), Mindshare, JCDecaux et al, 2025: Shaping The Nation, *Based on Built-up areas (BUAs); Network Rail: Footfall, Social Grade & Age vs Nat Average; Terrain; YouGov Profiles: Those who visit Manchester Piccadilly Station vs Nat Rep.; MoneySuperMarket; Runner's Need