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PROGRAMMATIC INTELLIGENCE HUB

The latest programmatic digital Out-of-Home news, insights, research, case studies, and training.

Data integration, Omnichannel, Creativity, Measurement, Thought leadership

'"PROGRAMMATIC DOOH INTEGRATED INTO AN OMNICHANNEL STRATEGY IS A KEY COMPONENT TO DRIVING SALES," CHARLIE SMITH, BLIS

Data integration, Omnichannel, Creativity, Measurement, Thought leadership

'"WE'VE ONLY TOUCHED THE SURFACE OF BRANDS USING pDOOH DATA DIRECTLY IN THEIR ECONOMETRIC MODELS", DAN LARDEN, ISBA

Data integration, Omnichannel, Creativity, Measurement, Thought leadership

"PROGRAMMATIC DOOH MOVES INTO THE MAINSTREAM'" ALICE BEECROFT, YAHOO

Omnichannel, Measurement, Case studies

HCA UK SEE 16% UPLIFT IN FOOTFALL AND DOUBLE PAID SOCIAL ENGAGEMENT WITH GEO-TARGETED PDOOH

Omnichannel, Measurement, Thought leadership

STOREBOOST’S DAN DOUGLAS: “THE RISE OF THE OMNIMEDIA DIRECTOR IS DRIVING PDOOH ADOPTION”

Data integration, Omnichannel, Measurement, Case studies

PROGRAMMATIC DOOH AND ONLINE VIDEO DELIVER 3.4% SALES UPLIFT FOR MARS

Creativity, Measurement, Thought leadership

“The Golden Age of pDOOH is coming” – Andrew Tindall, SVP Global Partnerships, System1

Data integration, Measurement, Case studies

EssenceMediacom use pDOOH to Maximise Budget Efficiency for Costa Coffee​

Omnichannel, Measurement, Thought leadership

“Measurement of pDOOH should be the rule, not the exception,” Mark Burton, Skyrise

Omnichannel, Measurement, Case studies

Dell Sees +6 Point Increase in Online Purchase Intent Through Combining Mobile Display and pDOOH ​

Data integration, Omnichannel, Creativity, Measurement, News

THE FOUNDATIONAL KNOWLEDGE OF PDOOH AT THE TIPPING POINT

Data integration, Measurement, Case studies

EssenceMediacom Drives 42% Uplift in Target Audience Reach for Lucozade Sport with pDOOH​

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