Challenges
How to shift from the traditional offline retail model to a 100% digital presence context?
The aim of the campaign was to support Dell’s objective to transition from traditional bricks and mortar sales to a fully digital presence in the UK during the busy shopping months of September to December.
To do this online display was going to be key, but in a competitive marketplace, we needed to maximise consumer touchpoints and connect seamlessly with the audience at the right time and in the right place regardless of whether that was online or offline
Solution
Data from Locala enabled Displayce to identify zones with high concentrations of our target audience.
The role of pDOOH was to reach specific audience segments, such as tech enthusiasts and business owners when they were in those areas. Additionally, pDOOH was used to enhance the visibility of the mobile display campaign and ensure a seamless connection with the audience when they were in those key locations
Results
2.56 million impressions across pDOOH, desktop, and mobile
6 point uplift in purchase intent
2 point increase in preference
2x increase in CTR on high-impact and pre-roll ads
74% video completion rate