JCDecaux UK has launched London’s newest digital landmark, The Euston Tower, providing a 9-metre tall, stand-out canvas for brands at one of the capital’s busiest interchanges. Rising above Euston Circus at the intersection of Euston Road, Tottenham Court Road, and Hampstead Road, the new Tower offers a large-format digital portrait screen (4.7 metres by 8.6 metres/ 576 x 864 pixels) connecting brands to London’s busiest commuter, passenger and cultural flows.
Developed in partnership with Transport for London (TfL), The Euston Tower is designed to provide a new opportunity for brands at one of London’s most important commuter junctions, using the latest LED digital display technology which automatically adjusts screen brightness to the time of day and weather conditions. The Euston Tower is powered by 100% auditable renewable energy, certified through REGOs.
Phil DryeThe Euston Tower gives advertisers a powerful new way to reach audiences in the heart of London, at a location where millions of journeys converge each year. Benefiting from Out-of-Home’s digital and programmatic capabilities, The Euston Tower offers brands great creative flexibility and the ability to deliver timely and relevant campaigns that maximise impact. We are delighted to have worked with our partners at Transport for London to launch this exciting new digital landmark, providing brands with a new opportunity for real-world communication.
Chief Commercial Development Officer at JCDecaux UK
Chris ReaderThe Euston Tower is another great addition to London’s media landscape, creating a striking new digital landmark at one of the capital’s busiest gateways. Working with JCDecaux, we are continuing to evolve our advertising estate with high-quality infrastructure that helps brands engage people travelling through London, while generating income that’s invested into London’s transport network.
Head of Commercial Media, from Transport for London
The Euston Tower joins the JCDecaux UK Towers Network, expanding it to 52 landmark screens across 40 locations nationwide. The Towers Network delivers +56% more audience per screen than the market average, giving brands a powerful combination of premium reach and fame. In London alone, 36 Tower locations now generate 31.69 million impressions every 2 weeks, and The Euston Tower is set to drive this even higher thanks to its strategic position at Euston Circus.
As part of this network, The Euston Tower gives advertisers a brand-new way to reach audiences at this key London junction – providing a premium platform for major launches, entertainment premieres, flagship automotive activity and finance campaigns.
Source: Route 59 100% SOT