Online bank, Monzo, has unveiled its first global brand platform, “Get Busy Living”, in its largest integrated campaign to date, with Out-of-Home at the heart of the launch.
As part of the campaign, Monzo is running a UK-wide Out-of-Home campaign that puts life, not banking, at the centre. Reaching people out and about in key cities and major transport hubs, the OOH activity brings “Get Busy Living” into the real world, meeting audiences in the moments that matter most and building brand fame.
Featuring people enjoying life’s meaningful moments, from running into the sea to a child learning to ride a bicycle, the creative taps into real human experiences and emotions and shows how Monzo helps customers do the things that matter most to them.
The campaign is also running runs across TV, cinema, subscriber and broadcaster video-on-demand, radio, social and digital. By combining the public screen of OOH with online channels, Monzo is using an integrated approach to drive both brand fame and performance, with Out-of-Home providing the real-world presence for “Get Busy Living”.
In a recent episode of the Digital Changemakers podcast, Georgia Scott, Director of Integrated Marketing at Monzo, talks about how the brand brings together data, brand and Out-of-Home to reach audiences effectively and drive growth. You can listen to the full episode, “Grow Different: Georgia Scott on brand, data and driving growth at Monzo”, on the JCDecaux Marketing Hub or wherever you get your podcasts: https://changemakers.jcdecaux.co.uk/content/podcasts/georgia-scott