Following from its successful Outdoor campaign launch with JCDecaux last year, ZEO is taking centre stage at Waterloo Station in a 3 day experiential campaign starting on 17th September. ZEO will be inviting passengers to have a free drink at their temporary Russian bar which will be held in the middle of the busy concourse.
ZEO is a sophisticated, low-calorie adult’s soft drink made from natural ingredients and originating ‘from the edge of Russia’. Working alongside ZEO, JCDecauxLive launched the impressive 5m x 5m zone which evokes scenes of chilly Russia with its colourfully stylish sleigh bar and crisp white construction.
As part of a wider multi-channel campaign this experiential campaign will be offering passengers a chance to sample its Crush, Zest and Burst flavoured drinks, whilst also creating brand awareness among a huge commuter audience at the UK’s busiest rail terminal.