YouView launched its first experiential campaign with JCDecauxLive at Waterloo Station to highlight its catch-up, on-demand and record messages services. This innovative campaign ran for one day in the middle of Waterloo concourse.
Complementing its nationwide campaign, YouView created brand awareness by reconstructing a mini home-viewing zone comprised of 2 sofas, 2 massage chairs, 2 beauticians, acoustic guitarists and product demonstrations with audio through individual headphones.
In highlighting the ease of being able to watch your favourite programmes on-demand this ‘catch up with your feet up’ experiential campaign targeted commuters, in the middle of the UK’s busiest rail terminal, in showing them first-hand how effortless home-viewing could be with YouView.