JCDecaux’s Motion@Waterloo won the award for the “Best Original Digital Billboard” at last night’s DailyDOOH Gala Awards ceremony at Banqueting House, London.
JCDecaux was the only media owner to be shortlisted for the award, with The Trafford Arch and JCDecaux Airport's GrandView taking second and third place.
The judging panel, represented by industry experts from the UK, Italy, France, Germany, Spain and North America, came up with an original shortlist of six digital billboards they liked the most - five of those six were new JCDecaux deployments and three of those made it as finalists.
Spencer Berwin, Managing Director – Sales at JCDecaux, said: “Winning this award reflects JCDecaux’s commitment to building the best sites in the best locations. We are delighted to see that, according to this international jury, JCDecaux UK has the world’s best digital billboards - a testament to the mass investment in DOOH across all of our environments this year.”
Adrian Cotterill, Editor-in-Chief, DailyDOOH (and Chairman of the Judging Panel), said: "In the best original digital billboard category, the international judging panel was looking for quality, originality and a structure that really made a statement - whether that was size, placement or an iconic shape or structure. One of the things that all of the judges liked with the three JCDecaux finalists was the quality of the LED - someone has obviously chosen wisely, as the colours - especially white, which is notoriously difficult to get right, looked sharp and uniform".
The DailyDOOH Gala Awards recognises excellence and promotes best practice in the industry.