London’s Waterloo Station was transformed into the ‘Take A View’ gallery yesterday as part of this year’s Landscape Photographer of the Year Awards. The campaign, sponsored by Nikon, was planned and booked with JCDecaux by MediaCom and Kinetic.
Commuters visiting the UK’s busiest rail station will have the chance to see the ‘very best of the British countryside’ for nine weeks from Monday 1st December. The gallery, located on the mezzanine level, invites passers-by to view the winning entries via display stands and digital screens, including JCDecaux’s Transvision screens and Motion@Waterloo.
Awards founder, Charlie Waite, said: “It is the first time that such an exhibition has taken place in Waterloo and the opportunity to exhibit the wonderful photography of our 2014 winners here is a privilege… We hope that the huge number of people that pass through Waterloo, both regular commuters and visitors from home and overseas, will enjoy the photography of our talented winners and help to spread the word that Britain is a wonderful place to explore and photograph.”
David Biggs, Managing Director - Property at Network Rail, said: “Hosting this competition at the iconic Waterloo Station lets us share these amazing images with the millions of people travelling through and using Britain’s busiest station. This is the first time we’ve hosted an exhibition of this type and it’s another step in making stations a destination for people to meet, eat and shop as well as use the train – and now they can see some of the finest landscape photography.”