Virgin Media is reminding commuters what they’re missing this month with a digital, dynamic Outdoor campaign running at the UK’s busiest rail stations.
The campaign’s striking, recognisable red creative features viewing figures of recently streamed programmes, for example, ‘Last week, 54,515 Night Owls streamed No Offence’.
Stacey Knight, Director of Futures and Content at JCDecaux, said: “On-demand TV fits around today’s demanding lifestyles and this especially rings true for London’s busy commuters. Virgin’s campaign is clever, eye-catching and will remind the millions that pass through these stations each week what to watch whilst on their journeys or when they return home.”
The campaign is currently live on Motion@Waterloo (Europe’s largest indoor advertising screen), Motion@LiverpoolStreet and across Transvision screens at London’s busiest stations (Euston, King’s Cross, St. Pancras, Charing Cross, Victoria, Waterloo, London Bridge, Cannon Street, Fenchurch Street and Liverpool Street) .
JCDecaux’s Transvision network is also available in other major city stations: Glasgow, Edinburgh, Leeds, Manchester, Liverpool, Birmingham and now Brighton.
The campaign was planned and booked with JCDecaux by Electric Glue Ltd and Talon.