Stoptober, the multi-million pound marketing initiative from Public Health England, has launched a dynamic Digital Out of Home campaign with JCDecaux to encourage smokers to quit throughout the month of October.
Deployed on mall D6s and M-Visions, this innovative campaign features daily updates on the number of people who have joined the challenge and has regionally targeted messages to drive local participation. The campaign aims to beat its debut in 2012, when around 160,000 smokers gave up cigarettes for the 28 days of October.
The campaign was created by Dare and was planned and booked with JCDecaux by Kinetic, M4C, MEC and Grand Visual.