In their first Outdoor campaign since the ‘Mood of the Nation’, Spotify deployed a nationwide StreetTalk campaign with JCDecaux to drive awareness of their music-streaming service and BBC Playlister app.
Spotify booked selected StreetTalk kiosks nationwide to reach consumers whilst they shopped and socialised in major urban areas. Running for two weeks from Monday 2nd December, this campaign reached key cities, including: London, Birmingham and Manchester.
The creative’s strapline ‘Be Selecta’ encourages consumers to use the free BBC Playlister service, which allows them to listen to their favourite BBC shows and DJs, and select and save their favourite tracks.
JCDecaux’s Connected Youth research shows that Outdoor plays a key role in the purchasing cycle, with 78% of youth’s purchasing or downloading music while being out of home.
The campaign was planned and booked by Starcom and Kinetic.