Coca-Cola kick-started the New Year with an Outdoor advertising campaign with JCDecaux, announcing that ‘there are 365 new reasons to believe’ in 2014.
The OOH campaign creative sparkled with fireworks and incorporated the hashtag: #ReasonsToBelieve, as it ran across JCDecaux’s digital roadside, rail and retail portfolio, including premium roadside sites such as: The Marylebone Tower, The M4 Tower and The A40 Spire.
The campaign was planned and booked by MediaCom and Posterscope.