SpongeBob SquarePants surprised London commuters on Monday 16th March as part of a wider campaign celebrating ‘The Day of Positivity’ and the release of The SpongeBob Movie: Sponge Out of Water.
Planned and booked with JCDecaux’s experiential division, JCDecauxLive, by Kinetic, Paramount’s campaign saw SpongeBob visit iconic locations, including Canary Wharf and Waterloo station, and entertain commuters by performing a ‘positivity dance’ with his troop of over 60 of his squarepants-wearing friends.