This month, Google deployed a dynamic digital Outdoor campaign that delivered location-specific information to consumers via JCDecaux’s premium Out-of-Home location: Old Street EC1.
The 4-week campaign utilised Google search technology as it showcased geo-targeted results to influential audiences in the heart of Tech City.
The creative dynamically adapted to feature information relevant to the Old Street area, including local cafes, updates on the weather and Google Earth images of the City.
The campaign also displayed what people were searching for.
The campaign was planned and booked with JCDecaux by OMD and Talon.