For the second year running, Sky Sports News broadcasted the eagerly-awaited Premier League’s ‘Transfer Deadline Day’ news to rail commuters across JCDecaux’s national Transvision screen network on Monday 2nd February.
Dedicated to keeping football fans up-to-date, Sky Sports News deployed a dynamic Outdoor campaign that showcased the flexibility of digital Outdoor as it reached the nation on the move.
As the 23:00 deadline of the transfer window approached, commuters travelling through the UK’s busiest rail stations were able to keep track of the transfer news with Twitter updates of news and opinions.
The campaign was planned and booked with JCDecaux by Rapport. Working with Sky’s creative team, digital production was by JCDecaux.