In their first ever Outdoor campaign, leading job board CV-Library towered above London, capturing the attention of affluent consumers as they commuted to jobs in the City.
Planned and booked direct with JCDecaux, CV-Library deployed their first digital Out-of-Home campaign across the iconic The M4 Torch in a bid to get their brand in front of the nation’s mobile workforce. Part of a wider campaign, the brand’s message: ‘Looking for your next job’ attracted UK job hunters and connected even more employers with the perfect candidates for their vacancies.
Lee Biggins, Managing Director of CV-Library, said: “It is particularly important for our clients to understand what we’re doing to appeal to the AB demographic. In order to retain our position as the leading source of talent we’ve partnered with top advertising providers like JCDecaux to ensure brand recognition amongst the job hunting population.
“The M4 Torch is bold and unmissable. We’re showing UK businesses how serious we are about bringing more candidates to our site, and their vacancies.”
Marketing Director, Will Miller, commented: “Successful Out-of-Home advertising is gold dust in the recruitment industry. People are busy and it’s important to grab their attention where possible. We’ve really stepped up our advertising presence in busy commuting areas to ensure visibility and recognition. The M4 Torch provides the perfect opportunity to appeal to both inbound and outbound London commuters.”