If you’re a fan of Game of Thrones, you’ll know that there’s never an episode that fails to shock its viewers. Even if you aren’t a fan (how?!), then you’re probably no stranger to the office gossip that inevitably follows an episode the next morning.

Utilising the incredible reactions that the show produces in its fans, Sky Atlantic (which broadcasts the show in the UK) has deployed a fantastic new DOOH campaign that is asking viewers to post their shocked reactions to episodes on social media with the hashtag #GOTFACE. The best reactions are then being showcased on Motion@Waterloo and Euston Motion screens as well as JCDecaux’s Rail D6 network and the Cromwell Road, a fantastic example of social and OOH working together.

Liam Cavanagh, Senior Account Manager at Rapport said: “This campaign is a fun way for Sky Atlantic to interact with fans as well as generating interest and intrigue amongst those who may not be watching the show already.”

The campaign, planned and booked through JCDecaux by MediaCom, Rapport and Grand Visual, will be deployed following key Game of Thrones episodes in series 7.