This week tech giant Samsung become the launch partner on Heathrow’s most recent exclusive large format digital opportunity: The Golden Gateway.

Situated at the entrance to First Wing, the striking 6 meter high totem dominates the beginning of the route through to the British Airways First Class lounge; and is therefore unmissable to 100% of this hugely influential audience.

The prestigious site offers premium brands a truly unique platform to immerse, engage and influence the world’s elite thanks to its exclusive location.  

Up to 2,000 influential passengers pass through the exclusive security route every day, including British Airways First Class ticket holders, Gold Card members and their guests. Powerful business leaders and the world’s wealthiest leisure passengers, these are the most select and discerning customers travelling through Heathrow.

With a 3mm pitch it is the highest spec screen to be installed at Heathrow and therefore a fantastic platform to showcase a global tech brand such as Samsung.

The campaign booked by Cheil through JCDecaux Airport enhances Samsung’s presence in Terminal 5 where there is also complementary copy running on the T5 runway banners.

Alan Sullivan, Managing Director at JCDecaux Airport says: “We are delighted to launch the First Wing Golden Gateway digital site with Samsung. It’s a truly iconic new airport advertising opportunity and delivers a perfect synergy of technology, luxury and an international tech-savvy audience.”