Samsung, Chelsea Football Club’s current sponsor, were very much part of the celebrations as Chelsea marked their Premier League title win on Sunday 24th May.
As a tribute to the 10 year-long partnership and in honour of the title win, Samsung wrapped JCDecaux’s Pagoda site which is strategically situated on Europe’s busiest gateway into London.
The site was utilized to highlight the win and was in the prime position for Chelsea’s Premier League victory parade which also took place in the area.
The campaign was planned and booked with JCDecaux by Cheil UK and Rapport.
Earlier this month Samsung Electronics invited workers to come and recharge their batteries at the Samsung S6 in the city pod. The campaign invited people to have a break in an energy pod to recharge their batteries with a healthy fruit juice. While relaxing, visitors were encouraged to find out more about Samsung’s Galaxy S6 and S6 edge’s powerful processor and battery, which can offer four hours usage with just 10 minutes of charge. Read the story.