Building on the recently launched bOOHk of Big Numbers, JCDecaux rolled out its first-ever digital supplement to key industry players who attended the Daily DOOH Media Summit on 19th May.
The digital supplement (bDOOHk) contains reach, impacts and ratings for the entire industry’s digital inventory – making it a must-have for anyone who works in OOH.
At the summit, Albert Asséraf (JCDecaux’s Executive Vice President Strategy of Research & Marketing - France), took to the stage to discuss ‘Cities and The Digital Revolution: New Services and New Behaviours’. His session covered how as a major city player, JCDecaux is fully involved in the transition process towards smarter services for cities, citizens and advertisers by providing increasingly intelligent street furniture which displays real-time information.
All future bOOHk of Big Numbers will contain the digital supplement. Register for your free copy now.