After Sky launched the Now TV-branded box in July, Now TV has deployed an experiential advertising campaign with JCDecauxLive at the UK’s busiest rail terminal, Waterloo Station.
Complementing its nationwide campaign, Now TV is creating brand awareness by demonstrating their internet TV service at Waterloo. With Waterloo Station reaching over 2 million passengers a week, this three day experiential campaign targets the commuters who have a spare to moment to chill out and see how easy it is to stream their favourite shows right there and then, in the middle of the station concourse.
Passengers will be offered popcorn and a seat on a beanbag, cinema or stadium chair positioned around four flat-screened TV’s in the mini ‘home-viewing’ zone.