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Outdoor sites nationwide will be transformed into a gallery for Marks and Spencer’s latest campaign, featuring the work of the photographer Annie Leibovitz.
As part of this Outdoor campaign, JCDecaux Innovate has created three picture surrounds to frame the images in three London locations: Harrow Road, Westminster Bridge Roundabout and Old Brompton Road.
The campaign will also be running nationally on Transvision screens at rail stations.
The campaign includes actress Helen Mirren, singers Ellie Goulding and Laura Mvula, and artist Tracey Emin.
The campaign planned and booked with JCDecaux by Walker Media and Posterscope will showcase Marks and Spencer’s autumn womenswear range.

Published in Rail, Creative Solutions, Cities, about #2013, #Roadside, #Rail, #Premiere, #Special build