Mormon faith in Charing Cross

The Mormon Church has dominated the outdoor media space at London Charing Cross.
Running currently on digital, standard and ambient formats, the campaign from the UK arm of the Church of Jesus Christ of Latter-day Saints is encouraging people to ask questions about the faith.
The UK and Ireland based campaign invites the public to "ask a Mormon" and directs people to a Twitter page and the religion’s own website in a bid to dispel misunderstandings about the religion.
The tactical campaign is set against the backdrop of the opening of 'The Book of Mormon', the satirical, hit musical by the creators of ‘South Park’.
In a statement, Clifford Herbertson, a leader within the Mormon Church, said: "There is a great amount of interest in Mormons right now in the UK and Ireland.
"When people get to know a member of our faith, misperceptions and misunderstanding quickly disappear and are replaced by mutual respect and friendship. These adverts are in no way a tacit endorsement of the play but we want those who have questions to know where they can find real answers."
Outdoor activity at London Charing Cross will run until the end of May and was booked through Kinetic.