LDN Drive will be the largest digital 48-sheet network in the capital reaching nearly 4m Londoners. Developed on key arterial routes, LDN Drive will have a screen size that is 20% larger than the market average. With digital screens on Tottenham Court Road, Chiswick High Road, Wandsworth Road and South Circular Road, LDN Drive delivers the first broadcast digital large format channel in London.
Powered by the new DRIVE mobile data-set the channel can be optimised for audience delivery mapping the unique audience profiles throughout the day and by day of week. The creative possibilities are enhanced by creative ad-serving to deliver the right ad to the right customer at the right time and place.
The launch of LDN Drive follows JCDecaux’s investment in 750 digital bus-shelter screens in London providing advertisers with an exceptional combination of impact, reach and activation at the point-of-sale.
JCDecaux continues to invest in the highest quality and best location digital screens. LDN Drive provides brands with mass scale and reach, helping to drive brand fame, all backed by a new exclusive data set that will optimise the digital creative and targeting possibilities for advertisers. LDN Drive is providing the best of both worlds being broadcast and addressable and it’s all backed by our brand first charter BranDO for brand safety, viewability, accountability and JIC backed measurement.Spencer Berwin, Co-Chief Executive Officer at JCDecaux