HM Revenue and Customs is capitalising upon the gloomy winter weather with a dynamic DOOH campaign across JCDecaux’s premium rail digital 6-sheet network.
Helping time-pressed commuters to banish the winter blues, the campaign reminds the nation to bring their tax affairs up-to-date with messages based upon the current weather. Messages will include: “It’s cold outside, feel warm inside” and “Find sunshine in the rain. Do your Tax Return before 31st Jan and find inner peace.”
The campaign, planned and booked with JCDecaux by M4C and Posterscope, will run for two weeks from Monday 29th December.