3D Candy Bears Dominate London

200 London StreetTalk locations were transformed as part of King’s latest campaign to celebrate the launch of Candy Crush Soda Saga.

The campaign featuring giant 3D candy bears placed on top of the Outdoor locations ran throughout the entirety of December - the largest ever special build StreetTalk campaign booked with JCDecaux!

Commuters, Londoners and visitors were also encouraged to download the new mobile release in a wider campaign located at major rail hubs and tourist hotspots – which included roadside 6-sheets and digital Transvision screens, Motion@LiverpoolStreet and Motion@Waterloo.

The campaign was a great success. Comments from passers-by included: “The advertising campaign makes it look really cool, quite fun and exciting to play”, “It stands out … you are always going to catch their attention” and “As a result of seeing the campaign I’m probably going to download it as soon as it’s out!”