To build excitement and show support around the UEFA Champions League, Heineken have been running a digital countdown to make sure commuters are aware of key match times.
The creative features a bottle of Heineken under stadium spotlights with the message “It’s time to champion the match tonight”. The playing teams are displayed next to a live countdown until the match starts.
The campaign, planned and booked by Starcom and Posterscope, is being deployed on the JCDecaux rail Transvision and D6 network across the UK as well as Motion@Liverpool Street.
It was live on 14th March, 6th April and it will also be live the day before the final on 27th May.