This weekend, car range ‘Porsche’ will be targeting passengers arriving into London for the FIA World Endurance Championship at Silverstone Circuit, taking place this Sunday 17th April 2016.
Porsche team are competing as defending champions, and will be hoping for a great start to the 2016 season racing their 919 hybrid model this weekend.
Their campaign “Mission: Future Sportscar” will appear on the digital Carousel Airport Panels (CAPs) across each of the Heathrow Terminal’s baggage belts within the Arrivals Hall, as well as a having a presence on the Heathrow Express digital screens (HEX DAPs and HEX Motion), repeating their message as passengers embark on their onward journey. Porsche are also featuring on the Eurostar digital Arrivals screens, reaching passengers arriving into London via that particular international route.
This 4 day digital campaign will place the Porsche car brand at the front of passengers mind, and will reach those high-net-worth, influential individuals who travel through the JCDecaux Airport concessions.
Porsche will be delivering a similar campaign in June targeting those departing from the JCDecaux Airport concessions as they make their journey to Les Mans – the 24 hour endurance race which is part of the FIA World Endurance Championship.
The campaign was planned and booked through JCDecaux Airport by Talon and Rocket Media Agency.