Twenty-nine years after Araldite* stunned audiences in London’s Cromwell Road, the most sought-after stretch of Outdoor estate in the UK is going digital. In the biggest shake up of prime London media space, JCDecaux will digitise every Outdoor location, creating a stunning new single proposition for clients: ‘The Cromwell Road Digital Gateway.’
‘The Cromwell Road Digital Gateway’ will enable clients to dominate this key gateway to London across all 300m² of digital outdoor space in Europe’s busiest road. It launch before the end of 2012.
Marketed as one powerful opportunity: ‘The Cromwell Road Gateway’ will comprise the giant Première 1000 billboard, 2 x Première 400 billboards, 4 x Première 200 billboards in addition to the existing digital locations: The Cromwell Road i and The Cromwell Road Digital.
Spencer Berwin – Managing Director - Sales at JCDecaux said, “Cromwell Road is the Coronation Street and the X-Factor of Outdoor advertising and the home of the most iconic Outdoor campaigns of all time. ‘The Cromwell Road Digital Gateway’ will transform the creative opportunities for brands, using the latest digital technology to usher in a new era in Outdoor advertising in this prime Outdoor space. It will enable clients to dominate the space in an entirely new way, and provides a platform for brands to engage audiences with tactical messaging, multiple creatives and digital storyboards.
The new Gateway will reach an affluent, upmarket audience of 2.3 million every two weeks, travelling between central London and West London/Heathrow Airport.
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