Families in malls nationwide experienced ‘freeze-frame’ fame as part of an interactive campaign for Cadbury Mini Rolls.

Cadbury’s interactive 6-sheet campaign enabled consumers to take a ‘frozen’ picture of themselves, personalise it, share it on social media and even see themselves starring on the big M-Vision screen in the mall.

Darryl Curtis, Marketing Controller, Premier Foods, said: “As the human experience company, we are confident Starcom will help bring the cool back into Cadbury Mini Rolls. Using innovative technology to grab the attention of families whilst shopping on their summer holidays, Starcom have created an exciting and fun campaign that we cannot wait to see in action.”

The campaign with JCDecaux Innovate was planned and booked by Starcom and Kinetic, working with Grand Visual. The campaign ran across premium malls nationwide including: Bluewater, intu Lakeside, Trinity Leeds, Bullring Birmingham and the Oracle Shopping Centre in Reading.