Microsoft linked experiential activity on the mall concourse to digital M-Vision screens as part of a domination campaign to promote their cloud-based product at selected premium malls.

Planned and booked with JCDecaux’s experiential division, JCDecauxLive, by Universal McCann and Rapport, the campaign engaged consumers throughout their mall experience, deploying digital screens and powerful experiential advertising to immerse consumers in the brand.

Consumers at malls, including: intu Lakeside, Bluewater and intu Victoria Centre, were able to visit a Microsoft Office experiential zone, trying out the product on a range of laptops and tablets with Microsoft’s brand ambassadors on hand to engage and interact.

Click here to view the campaign's images.