To celebrate 35 years of travel between Hong Kong and the UK, Cathay Pacific took over London’s Canary Wharf from 2nd – 4th June to showcase three of its four cabins together for the first time.
The experiential campaign, with JCDecauxLive, offered the affluent, business audience the opportunity to try out and compare the airline’s new economy, premium economy and business class chairs. Non-alcoholic cocktails inspired by five of the destinations that Cathay Pacific flies were available in the lounge area of the activation.
The Cathay Pacific Experience was accessible to the public from 9am until 5.30pm on 2-3 June, and from 9am until 3pm on 4 June. The campaign also encouraged consumers to sign up to win two business class tickets to any destination or take part in a competition on social media to win premium economy tickets to their chosen location.
Angus Barclay, general manager UK & Europe at Cathay Pacific, said: "2015 is a particularly important year for the airline as we mark its 35th anniversary of flying business and leisure travellers from the UK to Hong Kong and beyond, ensuring they can enjoy a life well travelled.
"We know that travelling well is an important part of living well, and if you travel well, your trip becomes more memorable and more rewarding. That’s a philosophy that has been shared by the airline for almost 70 years, and something we are keen convey to visitors at the Cathay Pacific Experience. We’re therefore proud to be showcasing three of our four cabins in one place for the first time, and hope that visitors enjoy the event and experiencing our product first hand."
The campaign was planned and booked with JCDecauxLive by Rapport.